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Thinking with type


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Thinking with type
A Critical Guide for Designers, Writers, Editors, & Students

Ellen Lupton
176 pages (September 2004)
Princeton Architectural Press
ISBN: 1568984480

Thinking with Type is a state-of-the-art pedagogical tool for anyone who wish to improve his design skills. The lessons of Thinking with Type are applicable to typographic design wherever it is practiced. It is divided into three sections - letter, text, grid - each accompanied by an essay explaining key concepts, and then a set of practical demonstrations illustrating that material.

See the interview of Ellen Lupton in The Typographic Times to understand her pedagogical approach.

The organization of letters on a blank page or screen is one of the designer’s most basic challenges. What kind of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated?"
Ellen Lupton, one of the United States’ preeminent design authors and educators, provides in "Thinking with type" clear and focused guidance for those learning or just brushing up on their typographic knowledge and skills. The text for this informative and practical book arose out of the author’s own need for a manual for her courses in typography at the Maryland Institute College of Art in Baltimore.

Thinking with typeLetter
1. Anatomy
2. Size
3. Classification
4. Families
5. Big families
6. Designing typefaces
7. Logotypes
8. Screen fonts
9. Bitmap fonts
10. Letter exercise

Thinking with typeText
11. Kerning
12. Tracking
13. Line spacing
14. Alignment
15. Vertical alignment
16. Hierarchy
17. Web hierarchy
18. Web accessibility
19. Paragraph exercise
20. World exercise
21. Text exercise

Thinking with typeGrid
22. Golden section
23. Single-column grid
24. Multi-column grid
25. Modular grid
26. Grid exercise
27. Data tables
28. Data tables exercise

+ Appendix (punctuation, editing, proofreading, free advice, bibliography)

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