1: Every work begins with a pen or a pencil on a piece of
paper. For the Planet logotype, it was decided to combine a pictogram
with a typogram (the typographic part). Here the research was focused
on the pictogram alone.
Step 2: After the brainstorming part, you have a lot of roughs to analyze : in order to keep a mininum amount of options. This is my choice.
And the question is
which typo to use for te name. Taking
into account the fact that the typogram will sometimes live by himself
and sometimes be combined with the monogram.
Step 6: That’s that! The final version is now designed again in FontLab. All the angles, tangents, curved and straight lines, are scrupulously checked and set up. Then the design is imported in Illustrator for the colorization and the design of a final document to be used depending needs and media supports..
Step 7: A must! To work out a reference board or a style guide to group on a single document all the logotype versions (colored, B&W, combined with the monogram, without, etc.).
Step 8: ...Another must : a Planète typographie font including all the elements of the logotype. Very convenient for a day to day use
Step 9: The international versions of the logotype: in English, Spanish, Italian, German and Czech. Very close in design as the word Typography and Planet is very similar in these Latin, Anglo-Saxon and Slavic languages.